Sinclair and Ruiz | Our Blog

Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies


Leave a comment

Thousands of Vancouverites Embraced Mazatlan at Mexico’s Ultimate Fiesta

 The Mexico Independence Fiesta, a part of Mexico Fest, took place on Saturday September 11th at Thurlow Plaza and featured Mazatlan. As the rain fell on the dramatic stage framed by the North Shore Mountains, the event inspired nostalgia in Snow Birds and Mexican-Canadians alike.

Michael and Helen Peligal

Michael and Helen Peligal

 Michael Peligal and Helen Wong started going to Mazatlan thirty years ago. They returned to Mazatlan year after year as they became close friends with many locals. Now they own a place in Mazatlan.

 “The local people are phenomenal,” says Michael. “The climate is great, the food is wonderful and it’s just relaxing. All the things you read about that are going on in Mexico, you just don’t feel them when you are there … Mazatlan is a great city.”

 Michael and Helen stay informed about Mazatlan while they are in Vancouver. They participate in events Mexico organizes on the Lower Mainland and they are not alone. Thousands of Vancouverites flocked to the Fiesta and many donned traditional Mexican embroidered clothing and sombreros. Partygoers braved the evening rain to sing the Canadian and Mexican national anthems as both countries’ flags stood side by side on the main stage. The crowd sang, danced, ate and cheered as anyone would at a good Mexican fiesta.   

Celebrating at Thurlow Plaza in Vancouver, B.C.

Celebrating at Thurlow Plaza in Vancouver, B.C.

About Mazatlan:

 Mazatlan is located on Mexico’s Pacific Coast at the foot of the Sierra Madre Mountains. Founded in the 16th Century, Mazatlan possesses one of Mexico’s only seaside historic centers. One in every three travellers that visits Mazatlan is Canadian. The city, State Tourism Board, and the Mazatlan Hotel Association are thrilled to bring a part of Mazatlan to Vancouver as a preview to the winter season. For more information visit: www.gomazatlan.com

Advertisements


1 Comment

Mazatlan-Based Sinaloa Folkloric Ballet Performs In Vancouver

The colorful ballet was the entertainment centerpiece at Mexico’s Independence Gala Dinner.

Mexico hosted the Independence Gala Dinner at Vancouver’s Italian Cultural Center on Friday September 10th.  The evening was a part of Mexico Fest– a series of events that celebrate Mexico’s two hundred year anniversary of independence and feature Mazatlan as the guest destination.

The Mazatlan-based Sinaloa Folkloric Ballet performed a repertoire that reflected the history and culture of Mexico.  Guests enjoyed several dances including the traditional indigenous “dance of the deer.” Vancouverites saw the authentic and cultural side of Mazatlan.

WestJet is about to enter its fourth year of flying to Mazatlan,” Said Yehudi Altman, Director of Product for WestJet Vacations. “Western Canadians feel at home in Mazatlan. Colourful performance by the Sinaloa Folkloric BalletIt is a diversified destination with sun and sea; as well as fine arts such as ballet and theater.”

In addition to watching the ballet, guests met Mazatlan’s Mardi Gras queens who were dressed in full royal regalia. The queens’ appearance was a preamble to the traditional independence ceremony introduced by Francisco De la Vega, Secretary of Tourism of Sinaloa and led by Angel Villalobos, Consul General of Mexico in Vancouver.

Alice Wong, Member of Parliament for Richmond, spoke about the Mexican- Canadian community’s commitment to multi-culturalism. Guests sang the Canadian national anthem to acknowledge Mexico’s positive relationship with Canada.

About Mazatlan and Mexico’s Bicentennial Celebrations:

The Independence Gala Dinner is part of a series of Mexico Fest events that feature Mazatlan. Mazatlan is located on Mexico’s Pacific Coast at the foot of the Sierra Madre Mountains. Founded in the 16th Century, Mazatlan possesses one of Mexico’s only seaside historic centers. One in every three travellers that visits Mazatlan is Canadian. The city, State Tourism Board, and the Mazatlan Hotel Association are thrilled to bring a part of Mazatlan to Vancouver as a preview to the winter season, when most Canadians flock south. For further information visit www.gomazatlan.com

Mexico Fest is organized by the Mexican Consulate in Vancouver with support from the Mexico Tourism Board and the Trade Commission.


1 Comment

Sinclair and Ruiz Will Cover Mexico’s Bicentennial Celebrations in Vancouver

Sinclair and Ruiz is proud to announce our team has been hired to provide PR services during Mexico Fest inVancouver. Mexico Fest, taking place from September 7th to the 17th, is a series of events dedicated to celebrating the 200 year anniversary of Mexico’s independence.  Mexico Fest includes cultural events, a golf tournament, gala dinner, and a Mexican Fiesta with traditional  music and food.

The featured destination for Mexico Fest is Mazatlan. The resort city draws thousands of Canadians to its beaches each year. Mazatlan, known for its rich cultural heritage as well as its attributes as a tourist destination, will be adding its own flavour to the festivities with music and dancers. The city, State Tourism Board, and the Mazatlan Hotel and Motel Association are happy to bring a part of Mazatlan to Vancouver as a preview to the winter season, which is when most Canadians flock south.

The event is organized by the Mexican Consulate in Vancouver with support from the Mexico Tourism Board and the Trade Commisison.

Stay posted for further details, press releases and pictures.

For information contact mauricio@sinclairandruiz.com 1-866-836-8797 Ext.2