Sinclair and Ruiz | Our Blog

Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies


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Case Study: Strengths and Weaknesses Analysis

At the end of a 6 month events & promotions campaign for a developer client withImage

recreational developments in Puerto Vallarta and Mazatlan, Mexico we analyzed the

results of our client’s strategy to determine strengths and weaknesses. The objective of the analysis was to design a plan of action to improve the existing Return on Investment (ROI).  S&R evaluated results, and developed a series of recommendations to increase ROI by focusing time, effort and investment on the more successful and cost-efficient elements of the campaign. The modified campaign concluded with a significant increase in prospects and sales.

Contact Sinclair and Ruiz at info@sinclairandruiz.com to discuss how a review of marketing efforts can increase cost efficiency, effectiveness and sales results. Visit  http://www.sinclairandruiz.com today.

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Case Study: Tennis Sponsorship Campaign

Tennis Sponsorship CampaignSinclair and Ruiz designed and implemented a sports marketing sponsorship campaign to reach a niche market for a resort client. The client’s infrastructure encompasses 4 hotels, a marina, golf and country club, and a gated residential community. The multi-dimensional campaign included advertising, PR and event participation, which secured leads as desired.

Following the initial campaign and implementation of the subsequent inbound marketing strategy, leads purchased all-inclusive packages at our client’s resort to participate in a 4-day tennis tournament.

The tournament was incorporated into the sports marketing campaign in order to generate an immediate return on investment. In addition to the tournament participants, those leads provided referrals to spouses and other family members who also traveled to the resort on dates within the 4 months following the conclusion of the campaign. Therefore the encouragement of referrals as part of the campaign increased the client’s short-term return on investment.  Within the first 4 months following the conclusion of the campaign, our client registered a lead conversion rate of 11%, concluding the 12 month cycle with a conversion rate of 33%.

Contact info@sinclairandruiz.com to discuss how sponsorship campaigns and sports marketing can increase your organization’s brand awareness and sales. You may also visit www.sinclairandruiz.com.

 

 


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Case Study: Destination Branding for Real Estate Investment

Sinclair and Ruiz coordinated a multi-year effort to draw real estate investment (from developers as well as consumers) to a beach destination.  Our client was a co-op made up of various stakeholders including the Mexico Tourism Board, a state government, and a developers association. The targeted $1.4 million USD campaign focused on Canadian provinces from B.C to Ontario; as well as the American west coast states, Nevada, Ohio, Colorado and Texas. After the initial cycle of brand awareness, the percentage of registered leads generated by the marketing initiatives grew by 300%, participation in information and promotional events across Canada grew by 38 %. By the campaign’s third year, the number of Canadian travelers to the destination – mainly Baby Boomers- grew by 30%. Furthermore, at a national level the destination rose from 11th place to 4th place among tourist destinations in terms of real estate investment. Residential real estate sales to Canadian investors totaled over $300 million USD over the three years of campaign implementation. Marketing efforts included multi- media advertising, public relations, and network building.

Contact S&R to request further information on marketing campaign design and execution. http://www.sinclairandruiz.com


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Gaining an Edge through Partnership and Sponsorship Marketing

Marketing partnerships and event sponsorships are effective marketing tools.  The first refers to linking two or more different non-competing brands for marketing purposes. The second refers to brands that become supporters of charities, sporting events, trade shows, etc.  We highly recommend both options because they are cost-effective and – when implemented correctly- provide outstanding results. When S&R designs and implements such strategies for our clients, the efforts generate all or o most of the following (depending on the clients’ needs):

  • Exposure to new consumers
  • Partnerships  with brands that are prestigious and important to

the target market

  • Positive brand association
  •   Increased brand awareness and enhanced image
  •  Exposure in the media
  • Revenue

We rely on our networks and those of our clients to carefully seek-out and evaluate opportunities that will provide the best return on investment. When searching for the best opportunity for your brand it is important to know who the target market is and how you want to reach them. Some organizations are better set-up than others to provide the right value.  Annual events and sports organizations often have an established framework within which they work with partners and sponsors.  Others, who have access to your target market, may not have previously provided the service your company requires or are simply less efficient.  Therefore it is important for the marketer to be involved through every step of the campaign.

Partnership and Sponsorship Marketing initiatives Sinclair and Ruiz has coordinated on behalf of our clients include:

  • In-kind sponsorships for charity tournaments, cultural and business events. Benefits include brand exposure in printed materials; value added advertising; spoken acknowledgements; speaking opportunities, and activation at the events.

 

  • Coordination and implementation of advertising campaigns between different segments of the tourism industry (destination, country, airline, travel agents).

 

  • Sponsorship and partnership of sporting events and organizations. Benefits include media exposure, brand exposure in printed materials, spoken acknowledgements, speaking opportunities, activation at the events.

 

These marketing efforts work well for small businesses as well as large organizations.  In order to make the most of partnerships and sponsorships, companies should gain exposure through an integrated mix of advertising and PR.  As always there should be a consistent message directed towards a clear objective.

Related articles that may be of interest:

http://www.businessknowhow.com/marketing/marketing-partnership.htm

http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship.htm

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