Case Study: Tennis Sponsorship Campaign

Sinclair and Ruiz designed and implemented a sports marketing sponsorship campaign to reach a niche market for a resort client. The client’s infrastructure encompasses 4 hotels, a marina, golf and country club, and a gated residential community. The multi-dimensional campaign included advertising, PR and event participation, which secured leads as desired.

Following the initial campaign and implementation of the subsequent inbound marketing strategy, leads purchased all-inclusive packages at our client’s resort to participate in a 4-day tennis tournament.

The tournament was incorporated into the sports marketing campaign in order to generate an immediate return on investment. In addition to the tournament participants, those leads provided referrals to spouses and other family members who also traveled to the resort on dates within the 4 months following the conclusion of the campaign. Therefore the encouragement of referrals as part of the campaign increased the client’s short-term return on investment.  Within the first 4 months following the conclusion of the campaign, our client registered a lead conversion rate of 11%, concluding the 12 month cycle with a conversion rate of 33%.

Contact info@sinclairandruiz.com to discuss how sponsorship campaigns and sports marketing can increase your organization’s brand awareness and sales. You may also visit www.sinclairandruiz.com.

 

 

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FROM GOLF TO FIESTAS, MEXICO CELEBRATES IN VANCOUVER FEATURING MAZATLAN

Sep 09, 2010 09:01 ET

FROM GOLF TO FIESTAS, MEXICO CELEBRATES IN VANCOUVER FEATURING MAZATLAN

Teeing Off At The Richmond Country Club Is One Way Mexico Celebrates Two Hundred Years of Independence With Lower Mainland Residents.

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Sept. 9, 2010) – The Mexico Golf Tournament, held on September 8^th, drew golfers from the Lower Mainland to celebrate the two hundred year anniversary of Mexico’s independence. The tournament featured the city of Mazatlan and treated participants to a warm day of golf, followed by cocktails and dinner.

The event drew Canadian business leaders with ties to Mexico; as well as travel industry executives from companies such as Westjet that was a main sponsor and Sunwing Vacations.

“Mazatlan is a destination that represents a different holiday style from traditional all-inclusive vacations. The city has revitalized its downtown core, and has a lot of adventure as well as culture, golf, tennis and deep-sea fishing,” said Graeme Frank, Director of Western Canada Sales for Sunwing.

Golfers experienced a glimpse of Mazatlan’s style through food, music and by meeting the Queens of Mazatlan’s Mardigras.  View photos of the event here.

Mike Walls of  HSBC won the tournament and trip to Mazatlan.

ABOUT MAZATLAN AND MEXICO’S BICENTENNIAL CELEBRATIONS:

The Mexico Golf Tournament is one of a series of events that feature Mazatlan as part of Mexico Fest. One in every three travellers that visits Mazatlan is Canadian. The city, State Tourism Board, and the Mazatlan Hotel Association are thrilled to bring a part of Mazatlan to Vancouver as a preview to the winter season, when most Canadians flock south. www.gomazatlan.com

Mexico Fest is organized by the Mexican Consulate in Vancouver with support from the Mexico Tourism Board and the Trade Commission.