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Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies


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Case Study: Strengths and Weaknesses Analysis

At the end of a 6 month events & promotions campaign for a developer client withImage

recreational developments in Puerto Vallarta and Mazatlan, Mexico we analyzed the

results of our client’s strategy to determine strengths and weaknesses. The objective of the analysis was to design a plan of action to improve the existing Return on Investment (ROI).  S&R evaluated results, and developed a series of recommendations to increase ROI by focusing time, effort and investment on the more successful and cost-efficient elements of the campaign. The modified campaign concluded with a significant increase in prospects and sales.

Contact Sinclair and Ruiz at info@sinclairandruiz.com to discuss how a review of marketing efforts can increase cost efficiency, effectiveness and sales results. Visit  http://www.sinclairandruiz.com today.


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Case Study: Promoting Trade in a Foreign Market

Promoting Trade in a Foreign Market

A business organization hired the Sinclair and Ruiz team to develop a communication strategy directed to potential trade partners for their members. S&R prepared the speech and presentation for the client’s event in New York.

The goal was to present  business opportunities and competitive advantages in an effective manner.

Shortly after the communication strategy launch, the client received inquiries from buyers looking to be connected to

the members of the organization who could fulfill their demand for products. Thus, the persuasive communication strategy generated concrete results.

Contact us info@sinclairandruiz.com to discuss how we can assist with the design and execution of effective strategies to open new markets and strengthen relationships with existing clients.


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Elements of Successful Marketing Campaigns

I’d like to share some elements that have made marketing campaigns successful in our experience:

  • Effective communication and promotions that are attractive to the target audience. In addition to a new audience, the communication strategy should motivate contacts who have known about the company for over a year – but had not done business with the company – to finally respond to the call to action.
  • The strategy should take into account past strategies that worked as well as strategies that  may been good ideas originally – but weren’t implemented properly. They should be modified to fit into the objectives of the current campaign if it is thought they can meet the needs of the target market.
  • The campaign execution should include plenty of follow-up with  prospects along the way.
  • The strategy design and execution phases need to run their course without being rushed. Each phase should be implemented without cutting corners. Once the campaign ends, it is importante for the client’s staff to continue to engage the segments of brand new audiences who were not ready to act right away.