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Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies


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Mazatlan-Based Sinaloa Folkloric Ballet Performs In Vancouver

The colorful ballet was the entertainment centerpiece at Mexico’s Independence Gala Dinner.

Mexico hosted the Independence Gala Dinner at Vancouver’s Italian Cultural Center on Friday September 10th.  The evening was a part of Mexico Fest– a series of events that celebrate Mexico’s two hundred year anniversary of independence and feature Mazatlan as the guest destination.

The Mazatlan-based Sinaloa Folkloric Ballet performed a repertoire that reflected the history and culture of Mexico.  Guests enjoyed several dances including the traditional indigenous “dance of the deer.” Vancouverites saw the authentic and cultural side of Mazatlan.

WestJet is about to enter its fourth year of flying to Mazatlan,” Said Yehudi Altman, Director of Product for WestJet Vacations. “Western Canadians feel at home in Mazatlan. Colourful performance by the Sinaloa Folkloric BalletIt is a diversified destination with sun and sea; as well as fine arts such as ballet and theater.”

In addition to watching the ballet, guests met Mazatlan’s Mardi Gras queens who were dressed in full royal regalia. The queens’ appearance was a preamble to the traditional independence ceremony introduced by Francisco De la Vega, Secretary of Tourism of Sinaloa and led by Angel Villalobos, Consul General of Mexico in Vancouver.

Alice Wong, Member of Parliament for Richmond, spoke about the Mexican- Canadian community’s commitment to multi-culturalism. Guests sang the Canadian national anthem to acknowledge Mexico’s positive relationship with Canada.

About Mazatlan and Mexico’s Bicentennial Celebrations:

The Independence Gala Dinner is part of a series of Mexico Fest events that feature Mazatlan. Mazatlan is located on Mexico’s Pacific Coast at the foot of the Sierra Madre Mountains. Founded in the 16th Century, Mazatlan possesses one of Mexico’s only seaside historic centers. One in every three travellers that visits Mazatlan is Canadian. The city, State Tourism Board, and the Mazatlan Hotel Association are thrilled to bring a part of Mazatlan to Vancouver as a preview to the winter season, when most Canadians flock south. For further information visit www.gomazatlan.com

Mexico Fest is organized by the Mexican Consulate in Vancouver with support from the Mexico Tourism Board and the Trade Commission.


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FROM GOLF TO FIESTAS, MEXICO CELEBRATES IN VANCOUVER FEATURING MAZATLAN

Sep 09, 2010 09:01 ET

FROM GOLF TO FIESTAS, MEXICO CELEBRATES IN VANCOUVER FEATURING MAZATLAN

Teeing Off At The Richmond Country Club Is One Way Mexico Celebrates Two Hundred Years of Independence With Lower Mainland Residents.

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Sept. 9, 2010) – The Mexico Golf Tournament, held on September 8th, drew golfers from the Lower Mainland to celebrate the two hundred year anniversary of Mexico’s independence. The tournament featured the city of Mazatlan and treated participants to a warm day of golf, followed by cocktails and dinner.

The event drew Canadian business leaders with ties to Mexico; as well as travel industry executives from companies such as Westjet that was a main sponsor and Sunwing Vacations.

“Mazatlan is a destination that represents a different holiday style from traditional all-inclusive vacations. The city has revitalized its downtown core, and has a lot of adventure as well as culture, golf, tennis and deep-sea fishing,” said Graeme Frank, Director of Western Canada Sales for Sunwing.

Golfers experienced a glimpse of Mazatlan’s style through food, music and by meeting the Queens of Mazatlan’s Mardigras.  View photos of the event here.

Mike Walls of  HSBC won the tournament and trip to Mazatlan.

ABOUT MAZATLAN AND MEXICO’S BICENTENNIAL CELEBRATIONS:

The Mexico Golf Tournament is one of a series of events that feature Mazatlan as part of Mexico Fest. One in every three travellers that visits Mazatlan is Canadian. The city, State Tourism Board, and the Mazatlan Hotel Association are thrilled to bring a part of Mazatlan to Vancouver as a preview to the winter season, when most Canadians flock south. www.gomazatlan.com

Mexico Fest is organized by the Mexican Consulate in Vancouver with support from the Mexico Tourism Board and the Trade Commission.


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Sinclair and Ruiz Will Cover Mexico’s Bicentennial Celebrations in Vancouver

Sinclair and Ruiz is proud to announce our team has been hired to provide PR services during Mexico Fest inVancouver. Mexico Fest, taking place from September 7th to the 17th, is a series of events dedicated to celebrating the 200 year anniversary of Mexico’s independence.  Mexico Fest includes cultural events, a golf tournament, gala dinner, and a Mexican Fiesta with traditional  music and food.

The featured destination for Mexico Fest is Mazatlan. The resort city draws thousands of Canadians to its beaches each year. Mazatlan, known for its rich cultural heritage as well as its attributes as a tourist destination, will be adding its own flavour to the festivities with music and dancers. The city, State Tourism Board, and the Mazatlan Hotel and Motel Association are happy to bring a part of Mazatlan to Vancouver as a preview to the winter season, which is when most Canadians flock south.

The event is organized by the Mexican Consulate in Vancouver with support from the Mexico Tourism Board and the Trade Commisison.

Stay posted for further details, press releases and pictures.

For information contact mauricio@sinclairandruiz.com 1-866-836-8797 Ext.2


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S&R: a consultancy for integrated marketing strategies

Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies. www.sinclairandruiz.com/marketing

Here are a few facts about our work:

  • We analyze markets, assess progress and business processes in order to improve performance.
  • S&R designs highly targeted campaigns that focus on ROI, marketing-for-leads and branding.
  • Our experience includes working with private companies, tourism boards, associations and public-private sector co-ops.
  • S&R campaigns reach Canada, Mexico and the U.S.
  • Our team’s client retention average is 4 years +.

In the following blogs we will discuss different marketing topics and address frequent questions about event management, new media, design and others. We’ll offer tips and provide anecdotes you might relate to.

But for today, I say welcome to our blog!

www.sinclairandruiz.com/marketing