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Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies


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DIY Marketing – Is it the right option for your business?

Many businesses are opting to develop and implement their own marketing campaigns. Some decide to hire in-house staff to take care of this side of business and others just go at it alone with the idea of saving money.  In both cases, businesses can benefit from professional assistance, albeit for different reasons and to different extents.

In the case of in-house marketing staff, personnel is very useful in terms of implementation and follow-up as they are knowledgeable and can absorb some of the more time-consuming aspects. However, rarely can one person know everything. Professional marketing agencies can provide specialized assistance and direction  that complement your marketing staff’s plan of action – and they may be able to secure preferential pricing not available to individual businesses.

They case of DIY for company’s with limited marketing experience is more complex. Some companies shy away from investing in agencies if they feel they can buy media on their own and choose the right place to advertise from listening to buzz about delivery options (like Search Engine Marketing). Some companies shy away from professional help because they have chosen a method of advertising – lets stick with Search Engine marketing – and spend a substantial amount of money on Google AdWords only to find they are not getting the return on investment expected. In these cases the missing link is a sound strategy.  DIY involves expensive trial and error if a company is not familiar with different media options and how they connect with specific markets.  Furthermore, as with many other media, Google AdWords are an excellent advertising option, but rarely are they the sole answer to a company’s marketing needs – a combination of media with a strong message are needed. These features, along with a budget and clear and realistic goals,  make-up a sound strategy.

We do not claim that DIY should be considered a write-off. DIY marketing is not for everyone, but the reality is many companies will take this route and if done properly it will produce the desired results. The DIY approach can especially work for small businesses.  I wouldn’t recommend it for large and complex campaigns; for companies that cannot invest the time required for implementation and follow-up; nor do I recommend DIY for event planning (save yourself the time and stress).

However, DIY marketing  can be used for setting a solid foundation in branding and lead-generation. Most companies do DIY social media marketing as well. They key, as noted before is having an effective strategy, and this is where professional help is extremely important.

S&R understands that companies have different needs, budgets and take different approaches accordingly. We also know everyone needs a sound strategy.  This is why we are launching a new set of cost-efficient marketing packages designed especially for DIYers. The packages include all the tools and coaching companies require to launch effective strategies from the start. If you would like more information and pricing for these packages … or would like to know if this is an option for your business email us at info@sinclairandruiz.com.

CIS

carolina@sinclairandruiz.com

www.sinclairandruiz.com/marketing


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Event Management: 5 tips for increasing attendance

Organizing a successful event requires detailed planning. A great part of the success will depend on generating the desired attendance.

You may have the perfect food, entertainment, exhibitors and ambiance; but you also need to attract people – which can often be one of the bigger challenges of organizing an event.

One of 26 exclusive events managed by S&R to date.

The following are a few tips that will help you improve attendance:

1.- Information: Your invitations should have all the necessary information (date, time, place); but also describe de event in a way that will peak the interest of the people you want to see there.  This may sound obvious, but often invitations lack detail about the type of event and its purpose.

2.- Invite Existing Clients: Even if the purpose of your event is to connect with potential clients, be sure to invite existing clients. Not only is it great to keep in touch with them, but they are also a great source of referrals. Encourage them to bring along friends or colleagues.

3.- Be accessible: Provide a telephone number and email address where the event can be reached to answer questions. This is especially important if you are reaching out to potential clients who may have questions before committing their time to you.

4.- Automate: Become more efficient by setting-up  online registration, RSVP, and method of payment (if applicable).

5.- Confirm: Once a guest RSVPs or registers be sure to confirm it right away. Confirmation is very simple when you have an automated system. Furthermore, it is important to send a reminder of the event if guests register a few  days before the event actually takes place.

These tips can be adapted in different ways depending on the type of event and its objective. We encourage you to seek the assistance of a professional event manager to ensure all aspects of planning are taken care of, so you can enjoy your event and focus on your clients, prospects and reaching your goals.

Carolina Ibarra Sinclair

http://www.sinclairandruiz.com

info@sinclairandruiz.com

Related articles:

http://xicoarteycultura.wordpress.com/2012/01/14/event-planning-the-fundraiser/

http://www.coachdanfoster.com/2010/06/7-tips-for-planning-a-great-event/


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S&R: a consultancy for integrated marketing strategies

Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies. www.sinclairandruiz.com/marketing

Here are a few facts about our work:

  • We analyze markets, assess progress and business processes in order to improve performance.
  • S&R designs highly targeted campaigns that focus on ROI, marketing-for-leads and branding.
  • Our experience includes working with private companies, tourism boards, associations and public-private sector co-ops.
  • S&R campaigns reach Canada, Mexico and the U.S.
  • Our team’s client retention average is 4 years +.

In the following blogs we will discuss different marketing topics and address frequent questions about event management, new media, design and others. We’ll offer tips and provide anecdotes you might relate to.

But for today, I say welcome to our blog!

www.sinclairandruiz.com/marketing