Sinclair and Ruiz | Our Blog

Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies


Leave a comment

Case Study: Strengths and Weaknesses Analysis

At the end of a 6 month events & promotions campaign for a developer client withImage

recreational developments in Puerto Vallarta and Mazatlan, Mexico we analyzed the

results of our client’s strategy to determine strengths and weaknesses. The objective of the analysis was to design a plan of action to improve the existing Return on Investment (ROI).  S&R evaluated results, and developed a series of recommendations to increase ROI by focusing time, effort and investment on the more successful and cost-efficient elements of the campaign. The modified campaign concluded with a significant increase in prospects and sales.

Contact Sinclair and Ruiz at info@sinclairandruiz.com to discuss how a review of marketing efforts can increase cost efficiency, effectiveness and sales results. Visit  http://www.sinclairandruiz.com today.

Advertisements


Leave a comment

Case Study: Tennis Sponsorship Campaign

Tennis Sponsorship CampaignSinclair and Ruiz designed and implemented a sports marketing sponsorship campaign to reach a niche market for a resort client. The client’s infrastructure encompasses 4 hotels, a marina, golf and country club, and a gated residential community. The multi-dimensional campaign included advertising, PR and event participation, which secured leads as desired.

Following the initial campaign and implementation of the subsequent inbound marketing strategy, leads purchased all-inclusive packages at our client’s resort to participate in a 4-day tennis tournament.

The tournament was incorporated into the sports marketing campaign in order to generate an immediate return on investment. In addition to the tournament participants, those leads provided referrals to spouses and other family members who also traveled to the resort on dates within the 4 months following the conclusion of the campaign. Therefore the encouragement of referrals as part of the campaign increased the client’s short-term return on investment.  Within the first 4 months following the conclusion of the campaign, our client registered a lead conversion rate of 11%, concluding the 12 month cycle with a conversion rate of 33%.

Contact info@sinclairandruiz.com to discuss how sponsorship campaigns and sports marketing can increase your organization’s brand awareness and sales. You may also visit www.sinclairandruiz.com.