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Mexico Engages International Stakeholders at Tourism Convention

Mexican President Felipe Calderon Declares 2011 the year of Mexican tourism; while Mexico’s Tourism Secretary praised national and international stakeholders at National Tourism Convention.

 Vancouver, B.C. – January 25th, 2011- Mexico’s third annual National Tourism Convention kicked-off yesterday in Mexico City. The convention is organized by the Confederation of Mexican Chambers of Commerce (CONCANACO SERVYTUR), presided by Jorge E. Dávila Flores. This year’s event is the first to bring together national and international stakeholders in Mexico’s tourism industry, as well as government, and academia. Special guests include Mexican President Felipe Calderon, Mexico’s Secretary of Tourism Gloria Guevara Manzo and Joint Director for the Mexico Tourism Board Rodolfo Lopez Negrete.  Industry speakers include Royal Caribbean Cruises Vice President of Government Relations for Caribbean, Latin America and Asia Michael Ronan; and Softec Mexico’s Associate Director Gene Towle.

President Calderon declared 2011 the year of Tourism at the convention’s inauguration. The President also announced he would sign a National Tourism Accord in February. These are among several actions that will promote international tourism and investment. The Tourism Secretary noted that Mexico has remained one of the top ten tourist destinations in the world for several years, thanks to all national and international stakeholders. “But we have the potential for further growth…and we recognize it is essential that government, legislators, private sector and academia align efforts towards common actions,” She said.  

 The magnitude of the 2011 convention is the brainchild of Mr. Davila Flores, who as president of CONCANACO SERVYTUR has encouraged positive engagement of tourism-related issues. Mr. Davila Flores promotes the “Let’s speak and act positively for Mexico” slogan. The phrase aims to motivate the nation’s private sector to focus and build on the country’s positive attributes. “We recognize the need to show tourists we can provide safe and certain conditions when they travel to our country,” noted Mr. Davila Flores. Secretary Guevara acknowledged Mr. Davila Flores’ commitment to concrete actions.

The President noted that the Mexican tourism industry grew by 10% in 2010 and that 99.9% of tourists are not affected by violence, but assured the country is working to improve Mexico’s situation. Mr. Davila Flores noted that tourism directly generates 2.5 million Mexican jobs and 5 million indirectly. Canada and the United States represent the largest source of international tourists for Mexico.

 For further information, please contact:

Carolina Ibarra

carolina@sinclairandruiz.com

1-866-836-8797


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Sinclair and Ruiz Will Cover Mexico’s Bicentennial Celebrations in Vancouver

Sinclair and Ruiz is proud to announce our team has been hired to provide PR services during Mexico Fest inVancouver. Mexico Fest, taking place from September 7th to the 17th, is a series of events dedicated to celebrating the 200 year anniversary of Mexico’s independence.  Mexico Fest includes cultural events, a golf tournament, gala dinner, and a Mexican Fiesta with traditional  music and food.

The featured destination for Mexico Fest is Mazatlan. The resort city draws thousands of Canadians to its beaches each year. Mazatlan, known for its rich cultural heritage as well as its attributes as a tourist destination, will be adding its own flavour to the festivities with music and dancers. The city, State Tourism Board, and the Mazatlan Hotel and Motel Association are happy to bring a part of Mazatlan to Vancouver as a preview to the winter season, which is when most Canadians flock south.

The event is organized by the Mexican Consulate in Vancouver with support from the Mexico Tourism Board and the Trade Commisison.

Stay posted for further details, press releases and pictures.

For information contact mauricio@sinclairandruiz.com 1-866-836-8797 Ext.2