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Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies


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Thousands of Vancouverites Embraced Mazatlan at Mexico’s Ultimate Fiesta

 The Mexico Independence Fiesta, a part of Mexico Fest, took place on Saturday September 11th at Thurlow Plaza and featured Mazatlan. As the rain fell on the dramatic stage framed by the North Shore Mountains, the event inspired nostalgia in Snow Birds and Mexican-Canadians alike.

Michael and Helen Peligal

Michael and Helen Peligal

 Michael Peligal and Helen Wong started going to Mazatlan thirty years ago. They returned to Mazatlan year after year as they became close friends with many locals. Now they own a place in Mazatlan.

 “The local people are phenomenal,” says Michael. “The climate is great, the food is wonderful and it’s just relaxing. All the things you read about that are going on in Mexico, you just don’t feel them when you are there … Mazatlan is a great city.”

 Michael and Helen stay informed about Mazatlan while they are in Vancouver. They participate in events Mexico organizes on the Lower Mainland and they are not alone. Thousands of Vancouverites flocked to the Fiesta and many donned traditional Mexican embroidered clothing and sombreros. Partygoers braved the evening rain to sing the Canadian and Mexican national anthems as both countries’ flags stood side by side on the main stage. The crowd sang, danced, ate and cheered as anyone would at a good Mexican fiesta.   

Celebrating at Thurlow Plaza in Vancouver, B.C.

Celebrating at Thurlow Plaza in Vancouver, B.C.

About Mazatlan:

 Mazatlan is located on Mexico’s Pacific Coast at the foot of the Sierra Madre Mountains. Founded in the 16th Century, Mazatlan possesses one of Mexico’s only seaside historic centers. One in every three travellers that visits Mazatlan is Canadian. The city, State Tourism Board, and the Mazatlan Hotel Association are thrilled to bring a part of Mazatlan to Vancouver as a preview to the winter season. For more information visit: www.gomazatlan.com

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S&R: a consultancy for integrated marketing strategies

Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies. www.sinclairandruiz.com/marketing

Here are a few facts about our work:

  • We analyze markets, assess progress and business processes in order to improve performance.
  • S&R designs highly targeted campaigns that focus on ROI, marketing-for-leads and branding.
  • Our experience includes working with private companies, tourism boards, associations and public-private sector co-ops.
  • S&R campaigns reach Canada, Mexico and the U.S.
  • Our team’s client retention average is 4 years +.

In the following blogs we will discuss different marketing topics and address frequent questions about event management, new media, design and others. We’ll offer tips and provide anecdotes you might relate to.

But for today, I say welcome to our blog!

www.sinclairandruiz.com/marketing