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Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies

Case Study: Destination Branding for Real Estate Investment

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Sinclair and Ruiz coordinated a multi-year effort to draw real estate investment (from developers as well as consumers) to a beach destination.  Our client was a co-op made up of various stakeholders including the Mexico Tourism Board, a state government, and a developers association. The targeted $1.4 million USD campaign focused on Canadian provinces from B.C to Ontario; as well as the American west coast states, Nevada, Ohio, Colorado and Texas. After the initial cycle of brand awareness, the percentage of registered leads generated by the marketing initiatives grew by 300%, participation in information and promotional events across Canada grew by 38 %. By the campaign’s third year, the number of Canadian travelers to the destination – mainly Baby Boomers- grew by 30%. Furthermore, at a national level the destination rose from 11th place to 4th place among tourist destinations in terms of real estate investment. Residential real estate sales to Canadian investors totaled over $300 million USD over the three years of campaign implementation. Marketing efforts included multi- media advertising, public relations, and network building.

Contact S&R to request further information on marketing campaign design and execution. http://www.sinclairandruiz.com

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Author: sinclairandruiz

Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies. Our areas of expertise: Travel, Leisure & Recreational Real Estate/International Trade & Investment. What we do: Our work brings businesses and customers together in order to satisfy consumer needs while generating profits. Services and Capabilities: Consulting, market analysis, process evaluation, strategy design and execution, Print/website/corporate identity/logo/media kit design, copy, event organization, Search Engine Marketing, budget management, cultural sensitivity training, media relations, among others. www.sinclairandruiz.com

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