Objective. Determine what you want to achieve and the line of communication that you want to transmit. Target the media you want to invite accordingly and the numbers you can successfully host. Quantity of journalists should not be the objective. Plan ahead. Often press trips are planned with only a few weeks advance notice. [...]
Archive for the ‘Uncategorized’ Category
Points to Consider for Successful Press Trips
Posted: December 15, 2011 in UncategorizedTags: article, communication, journalist, marketing, media visit, PR, Press trip, Public Relations, Strategy
1
Figures for 2012
Posted: December 7, 2011 in Marketing Consultant, UncategorizedTags: 2012, business, Canada, China, Economic growth, GDP, Germany, inflation, international trade, Mexico, Spain, The Economist
The Economist recently published its special issue titled “The World in 2012″. Its “The World in Figures” section includes some interesting commentary and predictions for 2012. We thought we’d share some of their figures regarding predictions on GDP growth v.s. inflation in several countries (please refer to the magazine issue for the full list). We [...]
Mexico Engages International Stakeholders
Posted: January 26, 2011 in UncategorizedTags: Canada, Canada.com. tourism, Canadian News Network, Mexico, President Felipe Calderon, Secretary of Tourism Guevara
http://www.canada.com/Mexico+Engages+International+Stakeholders+Tourism+Convention/4169654/story.html Mexico’s third annual National Tourism Convention kicked-off yesterday in Mexico City. The convention is organized by the Confederation of Mexican Chambers of Commerce (CONCANACO SERVYTUR), presided by Jorge Dávila Flores. This year’s event is the first to bring together national and international stakeholders in Mexico’s tourism industry, as well as government, and academia. Special [...]
S&R to cover Mexico’s National Tourism Convention
Posted: January 24, 2011 in Public Relations, Tourism, UncategorizedTags: CONCANACO, Felipe Calderón, Gloria Guevara Manzo, Latin America, Mexico, Michael Ronan, National Confederation of Chambers of Commerce, National Tourism Convention, Rodolfo Lopez Negrete Coppel, Royal Caribbean Cruises, S&R, Secretary of Tourism, Sinclair and Ruiz Consulting, Softec, Tourism
The Convention is organized by the National Confederation of Mexican Chambers of Commerce and will take place on January 25th and 26th at the Hilton Hotel in Mexico City. Featured guests and keynote speakers include, Mexican President Felipe Calderon and Mexico’s Secretary of Tourism Gloria Guevara. Vancouver, B.C. – January 24th, 2011- Sinclair and Ruiz Consulting [...]
