Marketing partnerships and event sponsorships are effective marketing tools. The first refers to linking two or more different non-competing brands for marketing purposes. The second refers to brands that become supporters of charities, sporting events, trade shows, etc. We highly recommend both options because they are cost-effective and – when implemented correctly- provide outstanding results. [...]
Archive for the ‘Public Relations’ Category
Gaining an Edge through Partnership and Sponsorship Marketing
Posted: March 28, 2012 in Advertising, Marketing Consultant, Public RelationsTags: Added Value, Advertising and Marketing, Brand, Brand Association, business, Destination, marketing, Public Relations, ROI, S&R, sinclair and ruiz, Sponsor (commercial), Sport, Target market, Travel Industry
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Turning 5
Posted: December 21, 2011 in Advertising, Event Management, Marketing Consultant, Public RelationsTags: Advertising and Marketing, business, Canada, ENGINEERING REAL ESTATE, FOOD, Graphic design, Mexico, MINING, press trips, Public Relations, Tourism, TRANSLATE
As S&R enters its 5th year, we are excited for 2012. How time flies! It is interesting to look back and see how far we’ve come. Considering a few of the highlights, turning 5 means: The company has planned and managed 26 exclusive events on behalf of our clients across Canada, the U.S. and Mexico. [...]
Mexico Engages International Stakeholders at Tourism Convention
Posted: January 26, 2011 in Public Relations, TourismTags: Americans, Canadians, Convention, Felipe Calderón, Gloria Guevara Manzo, Latin America, Mexico, Royal aribbean, Secretary of Tourism, Tourism, United States
Mexican President Felipe Calderon Declares 2011 the year of Mexican tourism; while Mexico’s Tourism Secretary praised national and international stakeholders at National Tourism Convention. Vancouver, B.C. – January 25th, 2011- Mexico’s third annual National Tourism Convention kicked-off yesterday in Mexico City. The convention is organized by the Confederation of Mexican Chambers of Commerce (CONCANACO SERVYTUR), presided [...]
S&R to cover Mexico’s National Tourism Convention
Posted: January 24, 2011 in Public Relations, Tourism, UncategorizedTags: CONCANACO, Felipe Calderón, Gloria Guevara Manzo, Latin America, Mexico, Michael Ronan, National Confederation of Chambers of Commerce, National Tourism Convention, Rodolfo Lopez Negrete Coppel, Royal Caribbean Cruises, S&R, Secretary of Tourism, Sinclair and Ruiz Consulting, Softec, Tourism
The Convention is organized by the National Confederation of Mexican Chambers of Commerce and will take place on January 25th and 26th at the Hilton Hotel in Mexico City. Featured guests and keynote speakers include, Mexican President Felipe Calderon and Mexico’s Secretary of Tourism Gloria Guevara. Vancouver, B.C. – January 24th, 2011- Sinclair and Ruiz Consulting [...]
Your Mazatlan Brings Events to Regina, Saskatoon and Edmonton
Posted: September 30, 2010 in Public Relations, Recreational Real Estate, TourismTags: Alberta, beaches, Canada, Edmonton, el cid real estate, event coordination, event management, event planning, Golf, Holiday, Mazatlán, Mexico, Mexico Tourism Board, regina, Saskatchewan, Saskatoon, Tourism, Walfre Real Estate, Western Canada, www.yourmazatlan.com
El Cid Real Estate and Walfre Real Estate will kick-off the “YourMazatlan” campaign in Saskatchewan and Alberta this October. The campaign – which is also sponsored by the Mexico Tourism Board and the State Tourism Board – will provide a platform for Americans and Canadians who travel to Mazatlan to share their experiences. Thus, travelers who are new to the resort can learn about it through their peers; and Snow Birds will have the opportunity to share their thoughts.
Mazatlan Will Build On Successes Of September’s Western Canada Tour
Posted: September 27, 2010 in Public Relations, TourismTags: Baby Boomers, beaches, Calgary, Canada, Edmonton, Golf, Holiday, Mazatlán, Mexico, Mexico Tourism Board, Press Release, Public Relations, Tourism, Travel Agents, vancouver, Western Canada
“Just as our Canadian travel partners have expressed their commitment to Mazatlan as an important holiday destination, we are committed to sharing the best of Mazatlan with Canadians,” Said Julio Birrueta, Director of Marketing for the Mazatlan Hotel Association.
Mazatlan Concludes Its Western Canada Tour
Posted: September 22, 2010 in Public Relations, TourismTags: beaches, business, Calgary, Canada, Edmonton, Holiday, Mazatlán, Mexico, Mexico Fest, Mexico Tourism, Saskatoon, Tourism, travel, vancouver, Western Canada, Winnipeg
Francisco de la Vega Aragon, State Secretary of Tourism, led a delegation that invited Canadians to visit Mazatlan and the Copper Canyon.
Thousands of Vancouverites Embraced Mazatlan at Mexico’s Ultimate Fiesta
Posted: September 12, 2010 in New Media, Public Relations, TourismTags: BC, Canada, event coordination, event management, Helen Wong, Mazatlán, Mexico, Mexico Fest, Michael Peligal, North Shore Mountains, Sinaloa, vancouver
The Mexico Independence Fiesta, a part of Mexico Fest, took place on Saturday September 11th at Thurlow Plaza and featured Mazatlan. As the rain fell on the dramatic stage framed by the North Shore Mountains, the event inspired nostalgia in Snow Birds and Mexican-Canadians alike.
Mazatlan-Based Sinaloa Folkloric Ballet Performs In Vancouver
Posted: September 11, 2010 in Public Relations, TourismTags: Ballet, Canada, Mazatlán, Mexico, Mexico Fest, Sinaloa, Sinaloa Folkloric Ballet, Travel and Tourism, Westjet
The Mazatlan-based Sinaloa Folkloric Ballet performed a repertoire that reflected the history and culture of Mexico. Guests enjoyed several dances including the traditional indigenous “dance of the deer.” Vancouverites saw the authentic and cultural side of Mazatlan.
