Gaining an Edge through Partnership and Sponsorship Marketing

Marketing partnerships and event sponsorships are effective marketing tools.  The first refers to linking two or more different non-competing brands for marketing purposes. The second refers to brands that become supporters of charities, sporting events, trade shows, etc.  We highly recommend both options because they are cost-effective and – when implemented correctly- provide outstanding results. [...]

Turning 5

As S&R enters its  5th year, we are excited for 2012. How time flies!  It is interesting to look back and  see how far we’ve come.  Considering a few of the highlights, turning 5 means: The company has planned and managed 26 exclusive events on behalf of our clients across Canada, the U.S. and Mexico. [...]

Figures for 2012

The Economist recently published its special issue titled “The World in 2012″. Its “The World in Figures” section includes some interesting commentary and predictions for 2012.  We thought we’d share some of their figures regarding predictions on GDP growth v.s. inflation in several countries (please refer to the magazine issue for the full list). We [...]

Advertising vs. Public Relations

Advertising and public relations are both different and integral parts of the marketing whole. However, there are plenty of people who take sides and passionately believe in one over the other. For example, the anti- PR camp may agree with the statement in a recent article that  “…Anyone who announces anything is a fool because [...]

Selling a Destination in Less Than Ideal Conditions

Many travel and tourism destinations face challenges because of  the ongoing economic downturn. Others additionally face negative press regarding environmental issues, violence, and civil unrest; as well as misinformation.  Therefore destinations must  constantly evaluate their situations and take the necessary measures required to survive and thrive at any given time. The following are a few points that [...]

Elements of Successful Marketing Campaigns

I’d like to share some elements that have made marketing campaigns successful in our experience: Effective communication and promotions that are attractive to the target audience. In addition to a new audience, the communication strategy should motivate contacts who have known about the company for over a year – but had not done business with [...]

Sinclair and Ruiz Will Cover Mexico’s Bicentennial Celebrations in Vancouver

Sinclair and Ruiz is proud to announce our team has been hired to provide PR services during Mexico Fest in Vancouver. Mexico Fest, taking place from September 7th to the 17th, is a series of events dedicated to celebrating the 200 year anniversary of Mexico’s independence. Mexico Fest includes a cultural events, a golf tournament, gala dinner, and a Mexican Fiesta with traditional Mexican music and food.

Marketing Strategy vs. Execution: Ending the Blame Game for the Sake of Success

Strategy and execution go hand-in hand. Although it is essential to stick to the strategy’s framework, it is also important to allow it a measure of flexibility. Thus, the strategy can be modified or improved according to the needs of the company’s day to day operations.

CIS

carolina@sinclairandruiz.com
www.sinclairandruiz.com/marketing

DIY Marketing – Is it the right option for your business?

Many businesses are opting to develop and implement their own marketing campaigns. Some decide to hire in-house staff to take care of this side of business and others just go at it alone with the idea of saving money.  In both cases, businesses can benefit from professional assistance, albeit for different reasons and to different extents. In the case of in-house marketing staff, [...]

5 Tips for Using Social Media to Market Your Business

In conclusion, you can make money from social media, but it depends on the strategy you implement according to the results you expect. That is, you won’t generate business just by setting up a facebook page… but you can certainly make it work to your benefit.
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